German thought leader Felix Holzapfel (Cologne) is the founder of Quovabiz in Cologne, author of the bestseller ‘Marketing among Friends’ and a member of the 'Top 50 Global Thought Leaders in Digital Transformation.'
"Digital transformation? I don't like that term at all. In 1997 we were already talking about the same subjects, it's nothing new. We should talk more about change in general. Corona hasn't changed much. We were already working digitally last year, flight shaming already existed, and we wanted to slow down our lives to focus on what's really important. All this has only accelerated."
"Digital transformation is not rocket science. Go to the cause of your problem, share it if it's too big, and involve your employees. Rome wasn't built in a day, take your time. It's less about which people you need, it's about the mindset. Look for the right mix of people and make sure they feel involved. Including the people who are in contact with your customers!"
Open up Digitals is a Fellow Digitals production.
German thought leader Felix Holzapfel (Cologne) is the founder of Quovabiz in Cologne, author of the bestseller ‘Marketing among Friends’ and a member of the 'Top 50 Global Thought Leaders in Digital Transformation.'
"Digital transformation? I don't like that term at all. In 1997 we were already talking about the same subjects, it's nothing new. We should talk more about change in general. Corona hasn't changed much. We were already working digitally last year, flight shaming already existed, and we wanted to slow down our lives to focus on what's really important. All this has only accelerated."
"Digital transformation is not rocket science. Go to the cause of your problem, share it if it's too big, and involve your employees. Rome wasn't built in a day, take your time. It's less about which people you need, it's about the mindset. Look for the right mix of people and make sure they feel involved. Including the people who are in contact with your customers!"
Open up Digitals is a Fellow Digitals production.