Greg Verdino (New York) is a highly regarded authority on “the digital now.” He is known for his uncanny ability to forecast trends, and empower organizations to thrive in the face of exponential change. Greg has written several best selling marketing books and as the co-author of The Adapt Manifesto, he is leading a movement to align leaders around a core set of principles that help organizations reliably and repeatedly adapt to the changing environment in which they operate.
"We don't go from an old normal to a new normal, we are going to a 'never normal,' in which there is always change – We see 2 years of digital transformation in 2 months. Organizations are forced to implement their plans that lay on the shelf. In those plans you always have to be ready for change, security is lacking. So try to think beforehand about the implications of, for example, unemployment, working from home, and a possible new pandemic."
"Throw away the old rulebook, challenge your assumptions. Act like your brand was born today – We have actually relied too much on data in recent years, because the data we collected before the Corona-crisis are now irrelevant. The consumer also wants other things. How do we deal with this creatively?"
Open up Digitals is a Fellow Digitals production.
Greg Verdino (New York) is a highly regarded authority on “the digital now.” He is known for his uncanny ability to forecast trends, and empower organizations to thrive in the face of exponential change. Greg has written several best selling marketing books and as the co-author of The Adapt Manifesto, he is leading a movement to align leaders around a core set of principles that help organizations reliably and repeatedly adapt to the changing environment in which they operate.
"We don't go from an old normal to a new normal, we are going to a 'never normal,' in which there is always change – We see 2 years of digital transformation in 2 months. Organizations are forced to implement their plans that lay on the shelf. In those plans you always have to be ready for change, security is lacking. So try to think beforehand about the implications of, for example, unemployment, working from home, and a possible new pandemic."
"Throw away the old rulebook, challenge your assumptions. Act like your brand was born today – We have actually relied too much on data in recent years, because the data we collected before the Corona-crisis are now irrelevant. The consumer also wants other things. How do we deal with this creatively?"
Open up Digitals is a Fellow Digitals production.